|From the graphicmac.com|
Ask any child on earth her favorite color and she will have an answer for you. Color is innate to us as children. But as we grow up it gets a bit murky...literally.
Ask a child and she might say: "PINK! Purple! Aqua!" or even, "EVERY COLOR!" But the gusto is always the same. Children are completely sure of their choice. It might change tomorrow but they are committed to that color at least for that day.
Now, ask an adult about her favorite color or even the color she will use to paint her house. Here is what she might say: "I like warm colors," or "I want it to feel Tuscan," or "I like earthy colors." Beige. Taupe. Grey. Beige, Taupe. Grey. Beige Taupe grey beige taupegreybeigetaupegreybeigetaupegrey BEIGE. TAUPE. Grey, oh my!
Now, don't get me wrong, I am not judging taupe, putty, cream, beige, grey, greige, or any variation or taupey-beigey-putty. In fact, my whole house is painted a lovely shade off off-white (except for my children's rooms which are colorful). But I did do on-the-ground research about my clients as I was working for all those many years and what I realized is that by comparison to children, grown-ups are extremely safe and timid with their color choices in their homes. Somewhere along the way, we get a bit scared of expressing ourselves through color. We want safe, soothing, simple colors that won't get old after a few months. But there are a million colors that can be soothing, comforting or safe, other than taupe. To examine this requires a tiny bit of trust and and a whole lot of risk. What do we risk as adults as we open up to color again? We risk doing it wrong, maybe? We fear that we aren't enough or that we don't know enough? We don't trust ourselves as much as a five year old does. We aren't totally sure anymore what we like.
There is no right or wrong in the world of color. Color contains the power to communicate a story, our feelings, an idea, or a sentiment. So, what is your color story right now in this moment?
A few interesting sources for color psychology and meaning here, here, and here.
GOOD LIST OF BOOKS ABOUT COLOR HERE.
Color Theory Infographic from Sean Ferguson on Vimeo.